All-in-one sports club management means running every step of a member's journey in one place: the first enquiry and trial session, enrollment, groups and schedule, attendance, communication with families and collecting fees. Badgie covers that whole cycle with a web platform, apps for coaches and families, payments through the club's own Stripe account and SEPA direct debit batches, VeriFactu-compliant invoicing and a team of AI agents that works on the club's real data.
Why scattered tools cost clubs money
Plenty of clubs still run on a spreadsheet for sign-ups, a WhatsApp group per team, separate invoicing software and the coach's paper register. Each tool works on its own, but none of them talk to each other: a member who leaves is still being invoiced, a schedule change misses half the families, and nobody notices who is quietly dropping out until it is too late.
An all-in-one platform closes those gaps because the member is the same record everywhere. The child who enrolls is the child on the coach's register, receives the notifications and has a fee plan attached.
Step 1: leads and trial sessions
- Leads and trials: every enquiry becomes a lead, gets a trial session booked and, if they stay, converts into a member without retyping anything.
- Trial report: the club can assess the candidate and send the family a short report before they sign up.
- Club website: a public website with a sign-up form wired into lead capture, which the AI agent can keep up to date.
- Sports directory: more than 34,000 clubs and facilities in Spain with a public listing the club can claim.
Step 2: enrollment and the member record
Each member has one record holding contact details, guardians, groups, attendance, badges, reports and payments. Coaches can register new members from the app in a few taps.
Smart Tags let the club segment members by category, level, venue or anything else, and then message, assign content or filter lists by tag.
Step 3: schedule and attendance
Classes, events and matches appear in each family's calendar. Coaches take attendance in the app, and AI-powered attendance insights flag members at risk of dropping out before they leave.
Step 4: keeping families in the loop
- WhatsApp and email: bulk messages and notices with templates and each family's details.
- Club chat: conversations between the club, coaches and families.
- Family app: the child's calendar, badges, reports, videos, messages and invoices on iOS and Android.
The platform and apps run in six languages: Spanish, English, Catalan, Italian, French and Portuguese.
Step 5: fees and payments
This is where clubs lose the most time without an integrated tool. In Badgie:
- Set up your Products: recurring fee plans (price, frequency and VAT) and one-off services such as registration, camps or events.
- Assign each member their plan with Create charge, or bill a service or a one-off amount.
- Issue the month's invoices in one go with Generate this month's billing, with a full preview and a confirmation step. Issuing does not charge anyone.
- Collect through whichever method you choose at that moment: Stripe on the club's own account (automatic charge or payment link), a SEPA direct debit batch, bank transfer, Bizum, cash or card terminal.
What is SEPA? The Single Euro Payments Area lets clubs collect fees by direct debit from families' bank accounts across the euro zone. In Badgie, the Batches tab collects a whole set of invoices in one run.
What is VeriFactu? It is the Spanish Tax Agency's system requiring invoicing software to record every invoice in a complete, traceable way. Badgie configures it in the finance settings, so invoices issued from the platform comply. Families see their invoices in the app.
Badgie uses Stripe Connect, so online payments land in the club's own Stripe account. Stripe and SEPA are optional: a club can also take cash or transfers and simply record the payment.
Step 6: shop, court bookings and rentals
- Online shop: kit, equipment and services sold with online payment.
- Court bookings: a public grid by time slot, prices by start time and secure payment.
- Equipment rental: inventory, counter rentals, reservations and payment for skis, boards, wetsuits or bikes.
Step 7: staff and time tracking
Badgie manages coaches and staff, including the legal working-time record required in Spain, logged by WhatsApp, QR code or app and exported to Excel for the accountant.
Step 8: the sporting side, in the same place
Management does not stop at admin: digital skill badges, sport reports for families, session planning and, depending on the sport, dedicated modules such as football or golf.
Step 9: an AI team on top of everything
Badgie's in-app agent has more than 270 tools. It reads the club's data and proposes actions, such as creating an event, awarding badges, reviewing unpaid fees or following up a lead. It is organised as a team of specialist agents (finance, calendar, members, lead capture, community manager and more), and by default anything it writes waits for your approval. Anything affecting minors is never automatic. Learn more about Badgie Agents.
Checklist for choosing club management software
- Is the member the same record across leads, schedule, messaging and payments?
- Do families get an app with calendar, notices and invoices?
- Can you collect through your own Stripe account and SEPA direct debit?
- Does it issue VeriFactu-compliant invoices if you operate in Spain?
- Does it cover bookings, a shop and staff time tracking?
- Does it have modules for your sport and work in several languages?
Where it lives in Badgie
- Web: the club dashboard with members, Smart Tags, calendar, communications, Finance, shop, bookings, rentals and time tracking.
- Coach app: attendance, quick registration, badges, reports and messages.
- Family app: calendar, badges, reports, videos, messages and invoices.
- AI agent: the AI team on the web, in the app and in the Badgie Agents app for iPhone.
- WhatsApp: bulk notices to families and staff clock-in.
- MCP and CLI: the club from Claude, ChatGPT or the terminal through the Badgie MCP server.
FAQ
What does all-in-one club management include in Badgie?
Lead capture and trial sessions, member records with Smart Tags, schedule and attendance, WhatsApp and email messaging, a family app, fees and payments with Stripe and SEPA, VeriFactu invoicing, shop, court bookings, equipment rental, staff time tracking and a team of AI agents.
Do I need Stripe to collect fees?
No. Stripe and SEPA are optional. You can take cash or transfers and record the payment. If you connect Stripe, online payments go straight to the club's own account.
Does issuing the month's invoices charge families automatically?
No. Issuing and collecting are separate steps, and you choose the payment method when you collect.
Does it work for any sport?
Yes. The core is shared, with dedicated modules for football, golf, padel, tennis, skiing, martial arts and gyms.
